Privacy Policy

Forme Society, LLC (“Forme Society,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, access, use, share, store, and protect information when you visit our website, use the Forme Society mobile application, create an account, book classes, purchase services, or participate in our fitness programs.

Our services include our website at www.formesocietyep.com and our mobile applications available through the Apple App Store and Google Play Store.

We may collect the following categories of information:

A. Personal Information

• Name, email address, and phone number
• Account registration and profile information
• Communication preferences
• Information submitted through forms, inquiries, or customer support

B. Booking and Payment Information

• Class reservations and attendance history
• Memberships, packages, and purchase history
• Payment and billing information
• Transaction records and receipts

Payments are processed through authorized third-party payment providers. Forme Society does not directly store complete credit or debit card numbers.

C. Health and Fitness Information

Forme Society may collect and access health and fitness-related information that clients voluntarily provide when registering, completing liability waivers, booking classes, or participating in our services.

This information may include:

• Fitness experience and activity preferences
• Class participation and attendance history
• Physical limitations or injuries voluntarily disclosed
• Pregnancy-related considerations or medical conditions voluntarily disclosed
• Other health or safety information relevant to fitness participation

We use this information to support class participation, provide appropriate exercise modifications, accommodate individual needs, and promote a safe fitness environment.

D. Automatically Collected Information

When you use our website or mobile application, certain information may be collected automatically, including:

• Device type, operating system, and browser information
• IP address and technical identifiers
• App and website usage information
• Cookies, analytics, and performance data
• Interactions with website or application features

This information helps us maintain, secure, and improve our services.

The Forme Society mobile application may offer integrations with Apple Health (HealthKit) and Google Health Connect, depending on the features supported by the application and the permissions granted by the user.

When these integrations are available and enabled, the application may request permission to read or write specific health and fitness data necessary to provide the selected functionality.

Such data may include workout activity, exercise sessions, workout duration, or other fitness-related information supported by the integration.

Access and Collection

Access to Apple Health or Google Health Connect information requires the user’s authorization through the applicable device or platform permission settings.

We only access health and fitness information authorized by the user and necessary for the relevant application functionality.

How Health Data Is Used

Authorized health and fitness data is used only to provide or support applicable fitness-related features, such as recording workout participation, synchronizing supported exercise activity, or displaying relevant fitness information.

Health Data Sharing

We do not sell health information obtained through Apple Health or Google Health Connect.

We do not use information obtained through these integrations for advertising, targeted marketing, data brokerage, or unrelated commercial purposes.

Health information is not shared with third parties except as permitted by applicable platform requirements and law, including where necessary to provide an authorized health or fitness feature with the user’s explicit consent.

User Control

Users may grant, deny, or revoke access to health information through their device settings.

Apple Health permissions can be managed through the Apple Health application or applicable iOS privacy settings.

Google Health Connect permissions can be managed through Health Connect settings on supported Android devices.

Disabling these permissions may limit certain optional fitness features but does not necessarily prevent users from accessing standard booking and account services.

We use collected information to:

• Create and manage client accounts
• Process class bookings, memberships, and purchases
• Send confirmations, reminders, receipts, and important studio updates
• Provide fitness services and accommodate disclosed physical needs
• Respond to customer inquiries and provide support
• Improve website and mobile application functionality
• Send studio announcements, promotions, and marketing communications in accordance with applicable law and user preferences
• Maintain security, prevent fraud, and comply with legal obligations

Health information obtained through Apple Health or Google Health Connect is not used for marketing or advertising.

Forme Society does not sell personal information.

We may share necessary personal information with trusted service providers that help us operate our business, including:

• Mariana Tek: Account management, class scheduling, memberships, and booking services
• Payment Processors: Secure payment processing and transaction management
• Website and Communication Providers: Website hosting, email communications, and customer support
• Analytics Providers: Website and application performance measurement

These providers may process information only as necessary for their respective services, subject to applicable agreements and legal requirements.

We may also disclose information when required by law, to protect the rights and safety of our clients or business, or in connection with a lawful business transaction.

Health information accessed through Apple Health or Google Health Connect is subject to the additional restrictions described in Section 3.

Our website may use cookies, tracking technologies, and analytics services, including Google Analytics, to understand website activity and improve user experience.

These technologies may collect information about browser activity, device characteristics, and interactions with our website.

Users may manage or disable cookies through their browser settings. Certain website features may not function properly when cookies are disabled.

Health information obtained through Apple Health or Google Health Connect is not used for advertising analytics or behavioral advertising.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or misuse.

Information may be stored or processed through our authorized technology and service providers.

We retain personal information only for as long as reasonably necessary to provide our services, maintain business records, resolve disputes, and satisfy applicable legal obligations.

Health and fitness information is retained only as necessary for its disclosed purpose and applicable legal requirements.

Although we take reasonable precautions, no electronic storage or transmission system can be guaranteed completely secure.

Depending on applicable law, users may have the right to:

• Request access to their personal information
• Request correction of inaccurate information
• Request deletion of eligible personal information
• Withdraw permission for optional health integrations
• Unsubscribe from promotional communications
• Manage cookies and applicable privacy settings

To submit a privacy request, contact info@formesocietyep.com.

We may request identity verification before processing certain requests.

Users may request deletion of their Forme Society account and associated personal information by contacting info@formesocietyep.com.

Upon receiving a verified request, we will process the request in accordance with applicable law and coordinate with relevant service providers as necessary.

Certain information may be retained when required for financial records, legal compliance, fraud prevention, dispute resolution, or other legitimate purposes permitted by law.

Revoking Apple Health or Google Health Connect permissions prevents future access under those permissions but does not automatically delete information previously stored by the application or its authorized providers.

Users may request deletion of previously collected health-related information by contacting us.

Forme Society may send promotional emails, studio announcements, class updates, and special offers to clients in accordance with applicable law and communication preferences.

Users may unsubscribe from marketing emails using the unsubscribe link provided in those communications or by contacting us directly.

Transactional communications, such as booking confirmations, payment receipts, and important account notices, may still be sent when necessary to provide our services.

We do not use health information obtained through Apple Health or Google Health Connect for promotional targeting.

Our services are intended for individuals 18 years of age or older.

We do not knowingly collect personal information from children under 18 through our website or mobile application.

If we become aware that information has been collected from a minor in violation of this policy, we will take appropriate steps to address the information.

Our website and mobile application may contain links to third-party websites, applications, or services.

These third parties operate under their own privacy policies and terms.

We encourage users to review the privacy practices of third-party providers before sharing personal information.

We may update this Privacy Policy periodically to reflect changes in our services, technology, data practices, or applicable legal requirements.

Any updates will be published on our website with a revised effective date.

Where required by law, we will provide additional notice or obtain consent before implementing material changes.

For questions about this Privacy Policy, personal information, health data, or privacy-related requests, please contact: